Research & Publications
Peer-reviewed research in marketing, investor behaviour, and consumer engagement, including work in ABDC "A" category journals.
Research publicationsIndependent management educator and consultant
Sreeram Sivaramakrishnan
Management Educator | Research-Informed | Case Writer
With over two decades bridging industry and academia, I help organisations and students develop clarity of reasoning through structured thinking, practical application, and research-informed insights.
13+ yearsin academia
12 yearsin consumer banking
7 casespublished with Ivey and Emerald
Three areas of work
Academic rigour, classroom clarity, and practical judgement.
Teaching & Case Writing
Teaching cases published by Ivey Publishing and Emerald, used by faculty worldwide, with a focus on sales, distribution, and marketing.
Teaching casesCorporate Training & Consulting
In-company programmes and consulting for organisations, grounded in research depth, industry experience, and case-based learning.
ServicesServices
Engagements for institutions and organisations.
Management Education
Visiting, modular, and executive teaching in marketing management, sales management, B2B marketing, distribution, sales promotion, marketing of financial services, and capstone simulation.
Corporate & Academic Consulting
Corporate training, bespoke internal case writing, curriculum audit, PhD guidance, collaborative case writing, guest lectures, and journal reviewing.
Brief bio
Industry experience continues to shape the classroom.
Sreeram has been in academia since 2009, holding positions at the Tata Institute of Social Sciences and NMIMS, Mumbai. Prior to academia, he spent 12 years in consumer banking with Standard Chartered Bank and ABN AMRO Bank. His work spans peer-reviewed research, teaching case writing, and corporate training in sales and marketing.
Read the full profileRecent writing
Short research-led notes for marketers, sales leaders, and educators.
I can say that Sreeram Sir's teaching and pedagogy is at par with professors of global B-Schools.
Dinackar Chittoor, Product - Facebook (NMIMS 2008-10)
The sessions were structured, discussion-led, and useful for translating concepts into practical marketing decisions.
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His classroom approach makes complex sales and distribution problems easier to diagnose and debate.
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Let's connect
For teaching, case writing, training, or consulting conversations.
Email sreeram.sivaramakrishnan@gmail.com or use the contact form.