Overview
The sales and distribution functions comprise the backbone of most organisations. Business students and working executives aspiring for marketing roles need to grasp the fundamentals of sales force management, B2B marketing, marketing channels, and sales promotions. The workshops offered by the experienced business school professor, Prof Sreeram, will help you understand the vital concepts in sales and distribution, their practical applications in the industry and kickstart your career in marketing.
Most online courses have pre-recorded videos that students watch like a TV show. Unlike those, the workshops by Prof Sreeram will be live where participants can interact with the instructor and other participants.
The content of these workshops has been developed and tested for over a decade. Over a thousand students have studied under Prof Sreeram, have been placed with excellent companies, and have stellar marketing careers.
Top workshop benefits
Sreeram is a celebrated teacher, researcher, trainer and case writer in the area of marketing. He has been a faculty with the School of Business Management, NMIMS, Mumbai, for over 11 years. He is an alumnus of IIT Mumbai and XLRI Jamshedpur with an excellent track record in industry (Standard Chartered Bank, ABN AMRO Bank, Mahindra-British Telecom) and academics (Area Chair, Marketing, NMIMS). He has also been a visiting faculty at institutes such as S P Jain Institute of Management and Research (SPJIMR), SP Jain Global and Great Lakes Institute of Management, Gurgaon. His courses are highly sought after. His signature strength is the ability to bring vital industry insights when teaching MBA students and prepare them for the future.
Read MoreWorkshops
This workshop will help participants understand the nature of marketing channels and physical distribution systems used by companies for their products and services. Participants will learn how to formulate channel strategy, design effective and efficient channels and manage them.
Prof Sreeram
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This workshop will help participants understand the nature of organisational markets (like commercial enterprises, governments, and institutions), the buying process, and organisational buying behaviour dynamics. In addition, participants will learn how to make effective marketing strategies for B2B markets.
Prof Sreeram
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This workshop will dive deep into the sales promotions that firms utilise to spur consumer, channel or salesforce action. In addition to learning about the various types of consumer promotions and trade marketing programs, participants will also learn the basic and advanced sales promotion theories. All this will help participants design and deliver excellent sales promotions.
Prof Sreeram
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This workshop will familiarise participants with the role of the sales force and sales management practices in organisations. Participants will learn to formulate sales strategy and design sales force structures to aid organisations in achieving business objectives. In addition, participants will learn about the latest theoretical advances and the skills required to manage a sales team.
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Dinackar Chittoor
Product · Facebook (NMIMS 2008‑10)
I can say that Sreeram Sir's teaching and pedagogy is at par with professors of global B-Schools.
Anuroop Krishna
Vice President, QualityKiosk Technologies Pvt. Ltd. (NMIMS 2010‑12)
Sreeram Sir is an excellent moderator who encourages class discussions and nudges students to bring out the best in them.
Abhra Chatterjee
Deputy General Manager, Marketing · Emami (NMIMS 2008‑10)
I had gate-crashed his class despite not enrolling for his elective just to get a glimpse of his teaching. I ended up questioning Sreeram Sir on a case study to the point of arguing. Despite not belonging to the class, he indulged my queries. I ended up opting for all his electives in the subsequent trimesters!
Anvesha Poswalia
Head of Digital & E-Commerce (Home Care) · Unilever (NMIMS 2009‑11)
Sreeram Sir's classes were more focused on teaching sales and marketing principles that were applicable in the Indian context thus helping me secure a strong foundation in my corporate journey.
Nitin Kala
National Key Account Manager · Marico Ltd. (NMIMS 2012‑14)
Sreeram Sir's teaching structure is meticulously planned and to the point, very well organized so to speak.
Ashish Jha
Partner, Kantar Analytics (Asia Pacific) (NMIMS 2009‑11)
Sreeram Sir always kept his courses fresh and relevant by incorporating current events in different industries. There were a lot of group interactions, discussion boards and real-life anecdotes that enriched the class experience.
Saurabh Dadu Singhal
Marketing Manager · L'Oréal (NMIMS 2014‑16)
Sreeram Sir inculcated a mindset of approaching business challenges with an analytical approach, a lesson which we carry with us even today.
Omkar Arora
Freelance Derivatives Trader (NMIMS 2016‑18)
I didn't even have to prepare for the campus placement. I simply depended upon my learnings from Sreeram Sir's classes and cracked my interview!
Shashank Kalurkar
Specialist, Capabilities & Insights · McKinsey & Co. (NMIMS 2015‑17)
Sreeram Sir always encouraged us students to explore insights beyond what was evident, which led to that 'ahaa' moment of cracking a sales/marketing challenge.
Kuhu Johri
Digital Marketing Specialist · Google (NMIMS 2017‑19)
Sreeram Sir would explain relatively complex go to market strategies and marketing frameworks with great simplicity and relevant anecdotes, which helped even a fresher like me with no prior sales or marketing experience to build upon a strong foundation in sales and marketing.
Shabnam Manji
Management Trainee · Castrol (NMIMS 2019‑21)
We were the first batch that was entirely online. He did not let this become a hurdle but rather used technology as an enabler. He would provide visual aids during his explanations through presentations, excel spreadsheets, virtual whiteboards, thus enriching the overall learning experience.
Stuttee Arora
Regional Manager · Intuitive (NMIMS 2013‑15)
Our team won Capgemini's business case challenge despite facing competitors from the top IIMs thanks to the mentorship of Sreeram Sir.
Rishika Singh
E-Commerce Business Manager · L'Oréal (NMIMS 2014‑16)
We won the national round in Loreal Brandstorm 2015 and reached the international finals held in Paris, France. This was possible due to the extraordinary mentorship of Sreeram Sir and his ability to anticipate the expectations of the panel members.
Soumyadeep Saha
NMIMS 2020‑22 · Participant, Omnichannel Distribution Strategy
The workshop was not only armed with a well-thought-out curriculum — that constituted relevant case studies, industry interactions and asynchronous exercises post every session — but was also covered comprehensively in a span of five weeks. Prof. Sreeram took great care to actively contextualise theoretical concepts and frameworks in channel management, distribution and retail marketing with present-day practice. I would highly recommend sir's workshops to any student looking to make a career in Sales & Marketing.
Bhuvan Dev Vashisht
NMIMS 2020‑22 · Participant, Omnichannel Distribution Strategy
All the concepts were taught very well and were covered quite in detail. Sir made sure that we were given cases to solve so that we could get a real-life exposure of how the industry actually works. The guest sessions that were arranged were with professionals from organisations like Pidilite and Quadrant, thereby giving us an industry overview. The material provided by Sreeram Sir is perfect — it covers the length and width of all possible scenarios of Omnichannel Distribution. Don't miss the opportunity to learn from the best faculty!
Chavi Malik
NMIMS 2020‑22 · Participant, Omnichannel Distribution Strategy
Unlike most online courses, Sreeram Sir's workshops are the ones that I actually look forward to. They are live, interactive and cover carefully handpicked relevant content. Even the most complex topics are broken down and explained in an effortless way. Sir covers everything from end to end and leaves no scope for any ambiguity. The sessions are interspersed with exercises and guest sessions which further enrich the workshop with practical takeaways. It is a learning experience like no other and I highly recommend anyone looking for a career in sales and marketing to not miss out on any upcoming workshops.