Omnichannel Distribution Strategy
Formulating channel strategy, designing effective distribution channels, and managing omnichannel systems.
Workshops
Live sales and distribution learning.
Four focused 15-hour programmes combine instructor-led sessions, cases, research, industry context, and applied learning.
Workshop videos
Preview our four core sales & marketing workshops.
Marketing to Organisations
Understanding B2B buying behaviour, organizational markets, and B2B pricing and relationship marketing.
Management of a Sales Force
Role of the sales force, sales structure design, performance metrics, and sales team management.
Consumer Promotions & Trade Marketing
Designing consumer promotions, trade marketing programs, and calculating promotion profitability.
Workshop information
Choose the capability you want to build.
Omnichannel Distribution Strategy
This workshop will help participants understand the nature of marketing channels and physical distribution systems used by companies for their products and services. Participants will learn how to formulate channel strategy, design effective and efficient channels and manage them.
Prof Sreeram
Know More
Marketing to Organisations
This workshop will help participants understand the nature of organisational markets (like commercial enterprises, governments, and institutions), the buying process, and organisational buying behaviour dynamics. In addition, participants will learn how to make effective marketing strategies for B2B markets.
Prof Sreeram
Know More
Management of a Sales Force
This workshop will familiarise participants with the role of the sales force and sales management practices in organisations. Participants will learn to formulate sales strategy and design sales force structures to aid organisations in achieving business objectives. In addition, participants will learn about the latest theoretical advances and the skills required to manage a sales team.
Prof Sreeram
Know More
Consumer Promotions & Trade Marketing Programs
This workshop will dive deep into the sales promotions that firms utilise to spur consumer, channel or salesforce action. In addition to learning about the various types of consumer promotions and trade marketing programs, participants will also learn the basic and advanced sales promotion theories. All this will help participants design and deliver excellent sales promotions.
Prof Sreeram
Know More
Next step
Ask about schedules and enrolment.
Share your preferred workshop, background, and learning goals.
Start a conversation